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Case study · Google profile

A restaurant’s Google profile — 162,000 views in six months.

A look at the numbers from the Google profile of a hospitality venue whose profile we manage: how many people saw it, where they come from and what they do next. We don’t name the venue, and every figure comes from Google’s performance report.

Results

The numbers at a glance

162 tis.

profile views in six months (+46.7%)

6.411

interakcija na profilu (+73,2%)

484

poziva izravno s profila

Source: Google Business Profile, Performance, May–October 2026, compared with the period Google states (May–September 2025). An example of one profile; we don’t guarantee the same outcome.

Where guests come from

Almost all through Google Maps on mobile

Google Maps, mobile150.463 · 93%
Google Search, mobile10.420 · 6%
Google Maps, desktop746 · manje od 1%
Google Search, desktop611 · manje od 1%

About 162,000 views in total. People most often find a venue in maps on their phone, so the data and photos on the profile are often the first thing they see.

What guests do

From views to calls, directions and clicks

Calls · 484

Direct calls from the profile.

Directions · about 2,000

People who opened navigation to the venue.

Website clicks · about 2,000

Clicks from the profile to the website.

Menu clicks · about 2,000

Viewing the menu straight from the profile.

Google Business Profile, izvještaj o angažmanu: 6.411 interakcija, +73,2%
Excerpt from Google’s engagement report (the profile is anonymous).

Bookings through Google’s button are 0 in this report, so connecting reservations to the profile is room for a next step.

What you can apply

Four takeaways for your profile

The profile is the first point of contact

Most views come from Google Maps on mobile. A guest sees you on the profile first and only then, maybe, on your site.

Accurate details and photos

Opening hours, location, menu and real photos answer questions before a call.

Reviews and replies

Replying to reviews regularly shows the venue is active and helps build trust.

Measure calls, directions and clicks

These are real signs of interest. Track them monthly, not just the number of views.

On the profiles we manage we work on details, photos, posts and review replies. We don’t credit the results to our work alone: the season, tourist demand and the venue’s reputation play a large part. More in the article lokalni SEO u Istri i Google profile packages.

Frequently asked questions

About this study

Whose profile is this?

It is the Google profile of a hospitality venue whose profile we manage. We don’t publish the name to protect the client’s privacy, and the figures come straight from Google’s performance report.

Does that mean my profile will get the same?

We can’t guarantee that. The result depends on location, season, competition, quality of the offer and reviews. This is one example, not a promise.

Where does the growth come from?

Growth is driven by the season, tourist demand and the venue’s reputation, and well-kept details, photos, posts and review replies can also affect the result. We don’t credit it to our work alone.

Let's talk

Let’s see what your profile is doing today.

Get in touch and we’ll prepare a profile review and a proposal. If you’d rather talk first, book an online consultation (1 hour, €100).

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